The Positioning Boutique for Executives and B2B Companies
Your name triggers something.
The question is, what?
Volatile markets leave no room for mediocrity.
Those who are interchangeable get weeded out:
in a pitch, in the selection process, at the negotiating table, in the purchasing decision.
Precisely when the stakes are highest, it is no longer your expertise alone that determines the outcome.
It is what you stand for.
I develop positioning strategies that deliver in moments of truth
Differentiation with substance,
built long before things get serious, and visible right where decisions about you are made.
So that when your name comes up, there is a clear answer to what you stand for.
Your own.
Some of my client engagements are public.
Most remain confidential.
For leaders. For businesses.
For Executives
Positioning that pays off: during promotions, career transitions, the first 100 days, and in everything that truly matters for your long-term success.
Find out more here
For B2B companies
Positioning that turns expertise into clarity: wins pitches, defends market share, and secures long-term growth.
Find out more here
A few lines about me
Susanne J. Mathony. Three decades of positioning expertise. Seventeen years as EMEA CMO at four leading international firms in consulting and executive search.
I position both: the corporate brand and the leaders at its helm. In doing so, I have advised more than 250 board members.
My operating principle: Human Intelligence. AI-Augmented.
Find out more in my profile
Your next step
What should your name stand for?
Tell me before the market decides for itself.
Not quite convinced yet? Then follow me on LinkedIn or subscribe to my #MBS newsletter first!
