Brand Positioning

“Your brand is what people say about you when you’re not in the room.”

Jeff Bezos

Your brand positioning is the place you want to own in the mind of your target audiences. This is why brand distinctiveness is your brand’s most important feature. It is your face! It is your unique stance in the marketplace.

It makes your brand the preferred choice amongst all competitors. Your positioning creates an emotional tie between your C-Suite, your entire organization and your stakeholders.

We at Brand Strategists help you position your brand as the backbone for corporate success:

  • Benchmarking of your brand and brand essence against the competition
  • Development of your unique positioning strategy and carving out your value proposition In an interactive workshop, we guide you through the Golden Circle® model (Simon Sinek) to define three core elements:
    • WHY – Together, we explain the purpose of your organization and the reason you exist and behave as you do
    • HOW – We carve-out your organization’s strengths and values for market differentiation
    • WHAT – We describe in-depth the core of what your organization does.
  • Creation of your razor-sharp positioning statement
  • Implementation and stress testing of your brand strategy
  • Brand launches – external and internal
  • Overall brand management.

Your strong brand positioning, with the support of Brand Strategists:


Creates market differentiation


Enables you to compete on value – not price


Amplifies your storytelling and overall messaging

Flanking Brand Strategists services in this context are: