02 Jun 2023

” to the overview Do you want to position yourself successfully as a social CEO on LinkedIn? Let’s talk on the phone! Thyssenkrupp’s new CEO writes LinkedIn post on his first day: Manager Magazin rips it June 2, 2023 Thyssenkrupp’s new CEO Miguel Ángel López (58) wants to position himself as a social CEO. But […] Read on

18 Apr 2023

« to the overview Want to benefit from our top 1% ranking in the Social Selling Index (SSI®) on LinkedIn? Let’s talk if you want to be successful on LinkedIn! Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly Why every third corporate influencer program in […] Read on

21 Mar 2023

« to the overview Want to put your marketing mix to the test? Our marketing audit helps you achieve peak performance – even in a crisis! Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly ‘Project Magnolia’ by McKinsey: Should you put your own Marketing team […] Read on

14 Mar 2023

« to the overview We position you razor-sharp in the leading media & on LinkedIn! Are you like a Swiss Army knife in your positioning? March 14, 2023 Sometimes I am a little bit provocative in positioning projects. Yesterday, I inelegantly stepped on a CEO’s toes. I did ask: “Why are you a swiss army […] Read on

03 Mar 2023

« to the overview You are still invisible as a top manager in the media & on LinkedIn? #MBS changes that for you! Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly Seven alpha chess tips for higher visibility for women in consulting February 23, 2023 […] Read on

19 Jan 2023

« to the overview Do you want to position yourself razor-sharp and prove your stance? MBS supports you! Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly Jaywalking in consulting: Be smarter than your competitors January 19, 2022 It’s called “jaywalking” in the US-speaking world when […] Read on

22 Nov 2022

« to the overview Do you want to position yourself razor-sharp and prove your stance? MBS supports you! Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly More courage to express an opinion needed in consulting November 22, 2022 “Definitely maybe“: This is the name of […] Read on

02 Nov 2022

« to the overview Are you a consultancy & want to sharpen your brand? MBS supports you! Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly Medium size is never mediocre: Four tips for brand positioning in consulting November 3, 2022 Whining does not help! Of […] Read on

09 Oct 2022

« to the overview Are you a consultant looking to get visible on LinkedIn to boost your career? Let’s talk! Visibility for women in consulting through strategic personal branding October 10, 2022 This article appeared in the “Female Consulting” special of the magazine Junior Consultant:https://juniorconsultant.net/karrierefragen/susanne-mathony-sichtbarkeit-fuer-beraterinnen-durch-strategisches-personal-branding/ Four success profiles of female consultants on LinkedIn with learning […] Read on

03 Sep 2022

« to the overview Successful CEO reputation management: How to make your reputation as a corporate leader crisis-proof CEO reputation: Enormous opportunity and many challenges September 5, 2022 How to achieve successful CEO positioning Numerous DAX leaders with previously excellent CEO reputations have lost their posts in recent weeks. Herbert Diess at VW, Stephan Sturm […] Read on

30 Aug 2022

« to the overview Do you want an authentic positioning with strong stories? MBS supports you! Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly Authenticity and storytelling: A dangerous balancing act August 30, 2022 What do a tearful CEO, Finland’s celebrating prime minister, a top […] Read on

31 May 2022

« to the overview Do you want to position your management consulting brand razor-sharp? Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly Marketing trends in consulting: Why you should not drive every cow through the village May 31, 2022 Do you know the bell curve […] Read on

20 Mar 2022

« to the overview Do you want to position yourself as a social CEO? Then let’s build your successful personal brand together! „This is an automated translation. We apologize for any inaccuracies!“ The successful social CEO: Strong arguments for digital visibility 25 April 2022 – Updated 26 March 2023 Definition Social CEO Social CEOs are […] Read on

22 Feb 2022

« to the overview Do you want to position your management consulting brand razor-sharp? Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly Why smart CEOs empower their teams on LinkedIn February 23, 2022 In the deer pack, it’s clear: the twelve-tender announces what goes. When […] Read on

11 Jan 2022

« to the overview Position your CEO in the spotlight: it pays off! Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly Consulting CEOs belong in the spotlight – even if they are only primus inter pares January 11, 2022 “Le roi est mort, vive le […] Read on

24 Nov 2021

« to the overview We position you successfully Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly This is how great ghostwriters can support your positioning November 24, 2021 I saw the YouTube video of Herbert Diess with Elon Musk test driving the ID3 in an […] Read on

10 Nov 2021

The power of the "human factor" in consulting Read on

27 Oct 2021

« to the overview As a management consulting or auditing firm, write strong studies that your clients will actually read Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly Thought Leadership for Consultants: You have 60 seconds! October 27, 2021 Three out of four decision makers […] Read on

11 Oct 2021

« to the overview By women for women: Our Female Empowerment consulting makes you visible „This is an automated translation. We apologize for any inaccuracies!“ 5 tips for successful positioning Visibility as a career booster for women in consulting October 11, 2021 “Visibility as a career booster for women in consulting.” (Guest article in the […] Read on

17 Aug 2021

The 66 best tips for your personal branding on LinkedIn Read on

21 Jul 2021

« to the overview Successful personal branding for management consultants, auditors and lawyers Op-ed piece on the leading B2B portal Consulting.de with ~ 55.000 readers and ~ 95.000 page views monthly Why leaders in consulting need personal branding on LinkedIn too July 13, 2021 Personal branding has become mandatory for senior leaders in social media […] Read on

29 Jun 2021

20% more revenue with differentiated positioning and a strong brand for consulting players Read on

24 Jun 2021

End-to-end solutions for the positioning of consulting firms Read on

01 Jun 2021

Professional PR: What laws should be considered? Read on

17 Feb 2021

Which PR model will work best for Professional Services firms in the future? Complete outsourcing to PR agencies, large in-house press teams, or practice-specific specialists? Read on

02 Feb 2021

"If you're not visible, you don't take place" - is a saying. When it comes to personnel branding, I see gender-specific differences. On LinkedIn, many female consultants in consulting or auditing act completely differently than their male counterparts. Read on

21 Jan 2021

"If you're not visible, you don't take place" - is a saying. When it comes to personnel branding, I see gender-specific differences. On LinkedIn, many female consultants in consulting or auditing act completely differently than their male counterparts. Read on

09 Dec 2020

What is coming, and what remains in Marketing & Communications? Based on more than two decades of consulting experience, I venture an outlook in my #BeraterBeraterin (#ConsultantForConsultants) column on Consulting.de and formulate ten hypotheses for 2021. Read on

19 Nov 2020

The current authenticity hype sounds like THE recipe for success for external communications. BUT it has its limitations - especially when it comes to the distinction between personal and private narratives. Read on

17 Nov 2020

The "Reykjavik Index for Leadership" is a bitter pill for women with career ambitions. With 66 out of 100 index points, Germany is still a long way from a society in which men and women are ascribed the same aptitude for leadership. Read on

05 Nov 2020

A publicly communicated stance on sociopolitical issues from business leaders is no longer a rarity. But where does this new CEO activism come from? Read on

30 Sep 2020

According to neuroscientists, our brain does not differentiate much between reality and fiction. Since the Stone Age, we have shared 'best practices' in the form of stories - for example, how to shoot a mammoth together or where there is clean water. Hence storytelling probably is the oldest 'soft skill' of mankind. Read on

17 Sep 2020

« back to overview Reputation Management The shared myth of Porsche drivers and management consultants September 17, 2020 There it is again. The cliché that can’t be killed. That of the superficial business administration snot-nosed kids from private business schools who take the red-eye bomber at 7 a.m. on Monday morning with their Tumi wheeled […] Read on

23 Aug 2020

Influencer marketing is on the rise in many industries. Even in consulting, there are now "influencers" with relevant reach. Could this really be an option? Read on

13 Aug 2020

Under COVID19 consulting firms have to differentiate themselves even more than ever. Hence they are in need of truly tailor-made business content. Read on

11 Aug 2020

Working from home seems to become the #newnormal for many among us. Zoom conferences and video calls are turning into a new standard for conducting business. Read on

22 Jul 2020

Despite the global pandemic McKinsey is planning to hire 850 new employees, BCG 800. Hence the #ConsultantForConsultants Susanne Mathony is wondering in her bi-weekly column for @Consulting.de Read on

30 Jun 2020

What is the recipe for success? Putting the CEO in the social media spotlight OR individual consultants? Read on

16 Jun 2020

« back to overview Tell to sell: Sharpen your thought leadership with us #TheConsultantForConsultants The battle for thought leadership: Seven hacks for effective studies June 16, 2020 The battle for thought leadership: Seven hacks for effective studies The battle over thought leadership hasn’t just been raging since COVID19 in Professional Services. Countless studies vie for […] Read on

26 May 2020

Women are still underrepresented at the top of consulting firms. #ConsultantForConsultants Susanne Mathony writes in her bi-weekly column for @Consulting.de which levers could serve as career accelerators for women whilst the COVID19 crisis and thereafter. Read on

05 May 2020

Is there a secret recipe when it comes to Marketing for Professional Services players? Should consulting firms or the Big 4 put a strong brand, special services & products or their people in the spotlight? Read on

07 Apr 2020

Purpose: a term that is becoming increasingly important especially in times of crisis. But what is the current situation with 'purpose'? Do good deeds finally follow fine words? Consultant Susanne Mathony asks the question about the pro bono Marshall Plan. Read on

18 Mar 2020

Consultants also need consulting. Especially if the Marketing plan has been thrown over because of COVID-19. Consultant advisor Susanne Mathony describes what needs to be done now. Read on

26 Feb 2020

Is it sufficient to go golfing as a consultant or is it important to build a "personal brand" at LinkedIn? On which social media channels should you be present? And how should one act there? Read on

17 Feb 2020

How do you manage to be visible on the market as a consultancy? Is thought leadership still the means of choice to charge your own brand with competence? Read on

02 Dec 2019

It is budget planning time. It's what's causing the calls from the Marketing departments to pile up Read on

23 Oct 2019

And sometimes you have to admit meekly to your daughter that "well meant" in Marketing & Communications is not necessarily the same as "well executed". Read on

26 Feb 2019

"Successful branding starts with having a first-class strategy to convince and retain the most diverse target audiences. Excellent products and services, compelling stories and a great reputation are essential components, but need a strategic foundation for a brand to fully thrive.” Read on

25 Sep 2018

Picture this: It’s a hectic morning. You have countless meetings ahead, so you gobble down breakfast in your kitchen. But suddenly, you pause. Read on

04 Jan 2018

I got an unintentional refresher of key principles in crisis communications, when I stranded last week at Luxemburg airport due to snow chaos Read on

07 Dec 2017

Wherever I walk these days in Shanghai, I become aware that now as the ride-hailing wars have disappeared, the latest war is bike-sharing or better bike-rental. Read on

22 Nov 2017

When we were kids, most of us were spellbound by the David & Goliath-saga, where the young hero used an unconventional method – a simple sling and smooth stones – to defeat the giant. Read on

17 Oct 2017

Digitalization and its fundamental implications are dominating the news. The OECD Digital Economy Outlook 2017 launched last week criticized government policy has not kept pace with the digital innovation and transformation of economies and societies. Read on