Sharper profile – faster growth.
More brand impact for corporate and performance brands
Every single corporate brand has its very own personality. It has its history, its strengths and weaknesses. And its idiosyncrasies. That’s why corporate brand positioning is not just a service. It is an art that lifts your brand out of the flood of data and makes it authentically tangible and tangible.
Whether for your entire company, a specific business unit or a specific product or service brand:
Mathony Brand Strategists will quickly develop your differentiating positioning. This will convince your most important target groups. We do committedly support you in bringing your brand positioning into the market in order to sustainably sharpen your profile – with services that exactly fit your needs.
Our Corporate Brand Positioning consultancy area bundles all our expertise and experience to measurably increase the reputation and reach of your brand.
Take advantage of our tailor-made services Corporate Brand Positioning, Marketing Audit, Thought Leadership, Public Relations and Storytelling. For professional services players, our services Brand Positioning of Consultancies as well as Pitch Coaching are particularly interesting.
Rely on us as a specialist for effective positioning! Gain the highest possible visibility among your key target groups for what makes your brand unique.
Marketing Audit
B2B products and services are not like tangible consumer goods. Instead, they are primarily sold on trust. On this challenging battleground, reputation is your most important asset. This is especially true for professional services players like strategy consultants, auditors and executive search. For them, brand building is often even more critical for generating business value than for product brands.
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Thought Leadership
Thought leadership has become the #1 battleground for B2B in the knowledge economy. Notably professional service players such as strategy consultants, the big four auditors or executive search, have to constantly develop new intellectual capital (IC) for ultimate value, relevance and consistency. In addition, they have to disseminate and promote it effectively for a sustainable victory.
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Public Relations
Do you aim to take your brand stories to the public and achieve premium coverage and visibility for your corporate brand? Then rely on professional Public Relations. Used strategically and with bullet-proof expertise, it is one of the most effective tools for developing brand reach and awareness. Build on our decades of corporate PR experience at EMEA executive level and our excellent contacts in the Tier 1-media for your strong differentiation that endures.
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Corporate Influencer trainings
Digital storytelling allows you to scale your business by using a great story that gives each client the feeling of being unique.
Corporate Influencer programs