Corporate Brand Positioning

“The art of marketing ist the art of brand building. If you are not a brand, you are a commedity”

Philip Kotler
Sharper profile – faster growth.

More brand impact for corporate and performance brands

Every single corporate brand has its very own personality. It has its history, its strengths and weaknesses. And its idiosyncrasies. That’s why corporate brand positioning is not just a service. It is an art that lifts your brand out of the flood of data and makes it authentically tangible and tangible.

Whether for your entire company, a specific business unit or a specific product or service brand:

Mathony Brand Strategists will quickly develop your differentiating positioning. This will convince your most important target groups. We do committedly support you in bringing your brand positioning into the market in order to sustainably sharpen your profile – with services that exactly fit your needs.

Our Corporate Brand Positioning consultancy area bundles all our expertise and experience to measurably increase the reputation and reach of your brand.

Take advantage of our tailor-made services Corporate Brand Positioning, Marketing Audit, Thought Leadership, Public Relations and Storytelling. For professional services players, our services Brand Positioning of Consultancies as well as Pitch Coaching are particularly interesting.

Rely on us as a specialist for effective positioning! Gain the highest possible visibility among your key target groups for what makes your brand unique.

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Corporate Brand Positioning

Brand Postioning

Your brand positioning is the place you want to own in the mind of your target audiences. This is why brand distinctiveness is your brand’s most important feature. It is your face! It is your unique stance in the marketplace. It makes your brand the preferred choice amongst all competitors.

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Corporate Brand Positioning

Marketing Audit

B2B products and services are not like tangible consumer goods. Instead, they are primarily sold on trust. On this challenging battleground, reputation is your most important asset. This is especially true for professional services players like strategy consultants, auditors and executive search. For them, brand building is often even more critical for generating business value than for product brands.

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Corporate Brand Positioning

Thought Leadership

Thought leadership has become the #1 battleground for B2B in the knowledge economy. Notably professional service players such as strategy consultants, the big four auditors or executive search, have to constantly develop new intellectual capital (IC) for ultimate value, relevance and consistency. In addition, they have to disseminate and promote it effectively for a sustainable victory.

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Corporate Brand Positioning

Public Relations

Do you aim to take your brand stories to the public and achieve premium coverage and visibility for your corporate brand? Then rely on professional Public Relations. Used strategically and with bullet-proof expertise, it is one of the most effective tools for developing brand reach and awareness. Build on our decades of corporate PR experience at EMEA executive level and our excellent contacts in the Tier 1-media for your strong differentiation that endures.

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Corporate Brand Positioning

Storytelling and Message Development

Effective storytelling involves a deep understanding of human emotions, motivations, and psychology to truly move your audience. As a C-Suite member or senior brand ambassador, strong stories help you solidify abstract concepts and simplify complex messages.
When a brand is transparent and authentic, it becomes tangibleConsumers can connect with it and the diverse people behind it.

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Corporate Brand Positioning

Sales Pitch Optimization

In today’s highly competitive environment, your organization is continuously fighting for new clients and businesses. Notably for professional services players, a sales pitch is a perfect opportunity to.

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