Susanne Mathony – Known from:
I know both sides of the table.
I’ve been working on yours the longest.
For 17 years, I served as Chief Marketing Officer and press spokesperson at the EMEA level:
Andersen Consulting (now Accenture), Booz & Company (now Strategy&), Russell Reynolds Associates, and AlixPartners.
Four firms where marketing must prove its value every day to partners whose expertise is the product.
Since 2019, I’ve been running my positioning boutique, Mathony Brand Strategists.
You won’t have to explain much to me
I know what it’s like to be responsible for a budget in the millions and to be accountable for results.
I do understand the mechanics of international partnerships, the logic behind an executive board’s decision-making process,
and the areas where communication and marketing service providers typically fail inside an organisation.
That is why I work on long-term engagements with measurable results that endure,
not on short-term campaigns and presentations that lead brands nowhere.
What prompts companies and board members
to pick up the phone
Rarely because they lack a positioning.
More often because the existing one no longer holds up: in a pitch against a competitor making the same promise; in a C-level appointment process, when the profile tells the headhunter less than the candidate’s career history;
or at the negotiating table, when prices have to be justified.
I work with companies whose success is built on expertise and with the leaders who embody it.
Two mandates I am permitted to speak about: six years leading thought leadership and PR for one of the largest business divisions of a Big Four; and two years as Interim CMO of a globally leading restructuring consultancy.
More than 250 CEOs, CXOs and senior executives
have engaged me
Why? To challenge them before the market does.
Candid, but always on your side.
I say “No” when an argument does not hold up even when it is yours.
Those looking for applause will find it elsewhere.
If you are looking for a nuanced positioning strategy that stands up to any scrutiny, you have come to the right place.
The key question to you
What positioning would your toughest competitor not want you to have?
