{"id":8627,"date":"2022-03-22T12:12:12","date_gmt":"2022-03-22T11:12:12","guid":{"rendered":"https:\/\/mathony-brand-strategists.com\/?page_id=8627"},"modified":"2024-04-16T14:07:00","modified_gmt":"2024-04-16T12:07:00","slug":"no-nonsense-prozess","status":"publish","type":"page","link":"https:\/\/mathony-brand-strategists.com\/en\/no-nonsense-prozess\/","title":{"rendered":"No Nonsense Process"},"content":{"rendered":"\n
As senior experts for profile enhancement and positioning of corporate brands and smart leaders<\/strong>, we advise each client individually and truly tailor-made. Our promise is a positioning that really differentiates. As more brand strength and performance is highly specific, we never offer “pre-packaged” off-the-shelf services.<\/p>\n\n\n\n Every MBS project starts with a highly structured base lining.<\/strong><\/p>\n\n\n\n Whether for a four-hour workshop, a four-month thought leadership campaign or a year-round brand sharpening. In balanced partnership of equals, we thoroughly evaluate: What do we appreciate in this kick-off phase? Good to know:<\/strong><\/p>\n\n\n\n If we are a great match and do trust each other, we will support you regardless of the size of the assignment. No exciting strategy project for your differentiation is \u2018too small or insignificant\u2019 for us!<\/p>\n\n\n\n No trip \u2013 or customer journey \u2013 without a plan. All our projects start with \u201cstrategy first!<\/strong><\/p>\n\n\n\n To define your brand essence and sharpen your differentiation in the long term, we develop an initial positioning proposal through research and discovery. Depending on the project, this can be done as a pure desk research and comprise only one page. Or it may result in a comprehensive Power Point presentation based on strategy sprints lasting several weeks \u2013 usually via 1-1 interviews and workshops.<\/p>\n\n\n\n You will always receive your strategy outline or presentation before the start of our messaging work. This allows us to jointly discuss all the relevant cornerstones and then stick to it. Why? Your brand strategy should remain relevantfor a longer time and run like a \u2018red thread\u2019 through all further positioning work.<\/p>\n\n\n\n We determine the core and content of your brand positioning.<\/strong><\/p>\n\n\n\n Based on this brand strategy, we develop your core messages and central themes around your future positioning. Here, too, we determine the scope according to your individual needs and possibilities of your project. In any case, our strategic message house will provide you and your team with complete clarity about your future talking points. You will use them to sharply position and differentiate your corporate or personal brand towards all your diverse target groups (market, Tier 1-media, multipliers, top talents etc.).<\/p>\n\n\n\n We meticulously plan your future brand presence.<\/strong><\/p>\n\n\n\n Since key topics and core messages alone are usually not enough to differentiate you, the next step is the development of a clear brand communications roadmap. By the way, this always covers from start to finish \u2013 regardless of whether we support you all the way or you choose to implement parts of it with your in-house team.<\/p>\n\n\n\n Good to know:<\/strong><\/p>\n\n\n\n Whether it’s an outline in bullets or a full-fledge presentation: You will never receive your strategy and content marketing plans “And just like that<\/em>“! We will always discuss our findings with you in order to clarify all questions, queries and options.<\/p>\n\n\n\n We implement your<\/strong> brand positioning.<\/strong><\/p>\n\n\n\n Many clients ask us to stay on board after the strategy and planning phase. We then implement the defined marketing and communication measures directly for them. This way, they continue to benefit from our decades of experience on the front lines as international in-house marketing and communications experts with management responsibility at EMEA level.<\/p>\n\n\n\n The range of our tasks and responsibilities are broad here. They range from the strategy concept and implementation of long-running CEO\/expert positioning and thought leadership pieces to leading strategic PR campaigns and pitch preparations (e.g. for presentations or new business).<\/p>\n\n\n\n Good to know:<\/strong><\/p>\n\n\n\n Mathony Brand Strategists believes in “skin in the game<\/strong>“. We stand for mutual success and measurable i<\/strong>mpact of our joint branding and positioning work. That’s why we only implement strategy projects that we ourselves have been involved in developing.<\/p>\n\n\n\nWhat you might expect from working with us \u2013 a proven five-step non nonsense-process:<\/h2>\n\n\n\n
Clarification of our assignment plus base lining<\/strong><\/h3>\n\n\n\n
What do you and your brand really need? And: How exactly can we support you?<\/p>\n\n\n\n
<\/strong>Decision-makers who are open to tackling brand and positioning issues together directly \u2018at the root\u2019. Experience has shown: We wouldn\u2019t be the right choice for pure \u2018surface cosmetics\u2019 (e.g. PR without brand differentiating messages or news etc.).<\/p>\n\n\n\nStep 2: Strategy development<\/strong><\/h3>\n\n\n\n
Step 3: Key themes and messages<\/strong><\/h3>\n\n\n\n
Step 4: Campaign planning incl. brand communications roadmap<\/strong><\/h3>\n\n\n\n
Step 5: Implementation of your differentiating brand positioning<\/strong><\/h3>\n\n\n\n