“People hear statistics, but they feel stories.”

Brent Dykes

Abgesehen vom Storytelling oder den Strategie-Konzepten, die wir für unsere Klienten entwickeln, haben wir auch unsere ganz eigene Sicht auf die Welt. Dazu zählen Marketing- und Kommunikationsthemen wie Krisenmanagement oder die Relevanz von Purpose und Vertrauen für eine erfolgreiche CEO-Positionierung ebenso wie persönliche Markenerlebnisse von Aufenthalten in China.

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How to be the brand police’s best friend!

08-30-2019

Brands differentiate you from your competitors. So why are some business professionals diluting their message by presenting something inconsistent with their corporate messaging?

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How consulting firms prevent #MeToo branding

05-08-2019

Our whole lives revolve around words – written, spoken, felt. Even a little, simple “the” can be powerful.

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Susanne Mathony gründet eigene Beratungsfirma

02-26-2019

Coverage im Fachmedium "PR-Report": München, 26. Februar 2019
Mathony Brand Strategists heißt die Marketing- und Kommunikationsberatung, die Susanne Mathony jetzt aus der Taufe gehoben hat.

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Susanne Mathony gründet „Mathony Brand Strategists“ – Ein interdisziplinäres Netzwerk für Marken-Mehrwert aus einer Hand

02-26-2019

Presse-Information: München, 26. Februar 2019
„Erfolgreiche Markenarbeit – das bedeutet nicht nur gute Produkte und Services, spannende Stories und exzellente Reputation. Sondern vor allem erstklassige Strategien, um die unterschiedlichsten Zielgruppen zu überzeugen und langfristig zu binden.“

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Purpose as the magic key to future mobility

02-05-2019

Here's a riddle for you: What vrooms across streets, featuring four shiny metal rings, four wheels, a high-tech dashboard above the steering wheel, and a sleek exterior?

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Technology will save brick-and-mortar. Yes, you read that right.

11-29-2018

Bargain hunters frantically push and shove, elbows poised, ready to wrestle any opponent.

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Is Alexa eating brands for breakfast? Marketers: watch out!

09-25-2018

Picture this: It’s a hectic morning. You have countless meetings ahead, so you gobble down breakfast in your kitchen.

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This is Uber 2.0 – Why trust matters

07-12-2018

Uber has gone through turbulent times. A string of scandals – from sexism and passenger assault claims to intellectual property theft, multiple lawsuits, battles with regulators and a massive data hack – has rocked the ride-hailing company.

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Big data, little control – When technology has a flipside

06-12-2018

Imagine this: A score assesses what kind of person you are. Do you abide by the rules or do you break them?

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#MentorHer: Make a life by what you give!

02-08-2018

When questioned about the secret sauce of success, I am always stating: Have great mentors.

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Rule #1: In a crisis, always stick to the truth!

01-04-2018

I got an unintentional refresher of key principles in crisis communications, when I stranded last week at Luxemburg airport due to snow chaos.

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Is Apple’s brand police blind? A weird surprise in Hongkong.

12-19-2017

Everyone has a favorite brand or in lingo: a true love brand. This describes the status of deep emotional, passionate bonding with a brand. It is the holy grail of Marketing

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Owning a bike is oldfashioned – sharing like in China is the future!

12-07-2017

Wherever I walk these days in Shanghai, I become aware that now as the ride-hailing wars have disappeared, the latest war is bike-sharing or better bike-rental.

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David vs. Goliath in China: NIO’s powerful slingshot

11-22-2017

When we were kids, most of us were spellbound by the David & Goliath-saga, where the young hero used an unconventional method – a simple sling and smooth stones – to defeat the giant.

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Where are the digital csarinas for Europe? Sheryl, please help!

10-17-2017

Digitalization and its fundamental implications are dominating the news.

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Mathony Brand Strategists: New Tesla

Two reasons for Tesla and NIO to skip IAA – and why this is smart Marketing

09-12-2017

China is the world's second biggest economy - nonetheless it only has two players on Interbrand's Best Global Brands list: Huawei @ No. 72 and Lenovo @ No. 99.

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